Oh, it gets worse.
Mad Magazine was created by Bill Gaines, whose father was Max Gaines.
Max Gaines arguably invented the comic book. i.e. originated the multipage newsprint pamphlet format which became the modern comic book. And co-founded All-American Publications which (Green Lantern, Wonder Woman, and Hawkman), part of the merger that became DC Comics.
It's turtles all the way down, people...